WELCOME TO
“A TOUCH OF SOCIAL”
WORKSHOP MILAN
MARCH 2023
The first social media workshop for the fashion, luxury, beauty and lifestyle industry,
with a focus on SHORT VIDEO.
DO YOU WANT TO UNDERSTAND HOW SOCIAL MEDIA HAS CHANGED OVER THE PAST YEAR AND LEARN HOW TO USE IT TO BEST BOOST YOUR BUSINESS OR BRING OUT YOUR PERSONALITY?
DO YOU HAVE YOUR OWN BUSINESS OR ARE YOU SELF-EMPLOYED AND WANT TO LEARN HOW TO MANAGE YOUR SOCIAL MEDIA?
DO YOU WANT TO WORK IN DIGITAL COMMUNICATION IN THE FASHION, LUXURY, BEAUTY OR LIFESTYLE WORLD?
DO YOU WANT TO LEARN HOW TO CREATE SHORT VIRAL VIDEOS FOR TIKTOK AND INSTAGRAM?
“A Touch of Social” workshop returns loudly again in collaboration with Tik Toker Expert Ida Galati on 15 and 16 October 2022 at the Bar Studios in Milan.
“A Touch of Social” is the first workshop on digital communication and social media for those working within the fashion, luxury, beauty and lifestyle industry who want to learn how to use social media professionally.
The aim of the workshop is to provide the knowledge and tools to be able to independently and successfully manage one’s own social media, taking into account the enormous changes since the advent of Tik Tok.
The way of communicating has changedThe average user’s attention span has dropped even lower, the glossy, paletted images are not as performing as before, but if one understands the evolutions and adapts to the new type of lean, fast and fun communication, there is really a chance to create, implement and make viralise your content organically and thus launch or promote your activities, at whatever evolutionary level they may be.
That is why the focus of the workshop is to provide you with all the appropriate tools – creative and practical – to make you self-sufficient in managing your social media and creating SHORT VIDEOS that can go viral!
The two-day workshop is designed to give an insight into social applied to fashion, luxury, beauty and lifestyle, THANKS TO PROFESSIONALS AND SPECIAL GUESTS sharing their strategies and knowledge:
1. Overview and definition of digital strategy
2. Social Media in comparison
3. The new Instagramem
4. Business Manager and ADV
5. Tik Tok
6. How to make successful short videos
“A Touch of Social” is also an opportunity to create your own professional network!
testimonials
"ATTEND THE FIRST WORKSHOP ON SOCIAL MEDIA FOR THE INDUSTRY OF FASHION, LUXURY, BEAUTY AND LIFESTYLE, AND LEARN STRATEGIES TO ADOPT. DISCOVER HOW TO USE INSTAGRAM, FACEBOOK MANAGER AND TIK TOK IN THE BEST WAY AND HOW TO CREATE SHORT VIDEOS OF SUCCESS.
Knowing social media is essential to be able to create effective digital communication, to increase your business and to be able to better manage the professionals working with you.
CREATE YOUR OWN VIRAL SHORT VIDEOS!
SHORT VIDEOS are now transversal to the various social media and are the secret of organic growth of any type of social profile.
It is essential, however, to understand the characteristics and secrets of constructing a perfect video, through strategy, scriptwriting, timing knowledge and, last but not least, video editing skills.
Objective: to get right to the heart of your target audience!
I PROFESSIONISTI DI "A TOUCH OF SOCIAL" WORKSHOP
Here are our professionals from ‘A Touch of Social’ workshops, selected for their background and expertise in conveying their know-how. Each selected professional is an entrepreneur, digital project manager and lecturer at schools and universities.
TIK TOKER EXPERT AND FASHION TELLER
IDA GALATI
One of the most widely read fashion bloggers in Italy, she opened a web agency, co-founded @the fashionmob, taught influencer marketing at the Accademia del Lusso until she evolved and invested new energy in what she believes to be the social of the future – Tik Tok – managing to build and expand her community with a new and different language in the fashion industry. Today he is also a tiktok expert and coach and teaches Tik Tok Advanced within the Advanced Master in Web and Social Media Marketing – promoted by Sapienza University of Rome in collaboration with the You&Web Agency.
Ida will teach you how Tik Tok works, how it has influenced other social networks and how to create successful short videos.
DIGITAL COMMUNICATION AND SOCIAL MEDIA MARKETING
SERGIO PITRONE
Sergio is FORBES UNDER 30 ‘ART AND STYLE, Co-founder of ICAST, a digital casting company for the fashion world, he is also Co-founder of Vertumn, a digital communication and social media consultancy. Serial entrepreneur and professor at UCSC and MFI.
Sergio will teach you how to define a digital marketing strategy, which social media to use by comparing them, how to use them correctly, and will go into detail about Instagram: editorial plan, copywriting, useful tools, concluding with a tutorial.
BUSINESS ANALYST
MARCO CAPACE
Marco is Marketing Director at Ammu, Marketing Consultant at Holding ‘Gruppo Mancuso’ and Fondazione Valter Longo and Digital Strategist at Vertumn. He specialises in online advertising, E-commerce management, is also a Shopify Partner and holds training courses in various companies.
Marco will teach you how to create successful sponsored campaigns to reach wider audiences on social media according to your goals. It will also explain how Facebook Manager works.
SPECIAL GUESTS OF THIS EDITION
This edition’s Special Guest is Gloria Schito, known on social media as ‘glojoined‘ and one of the most popular fashion creators on social media.
She has a community of over 1 million women and girls who follow her fashion tips, outfits and daily adventures.
But not only that. She is the author of the book ‘A far la moda comincia tu’, published by De Agostini and a bestseller on Amazon.
Gloria is also a software engineer and a pioneer of shorts video content. Passionate about marketing, communication and photography, she knows the basics of social media to create and communicate through short, impactful content that easily goes viral.
the programme
The workshop lasts two days, and will be held on Saturday 15 and Sunday 16 October 2022, from 9 am to 6 pm. It will be two intense days of social media, so that you will have all the tools to achieve your digital goals. Below you will find the detailed programme of the topics we are going to address.
day 1
SOCIAL MEDIA AND INSTAGRAM – SERGIO PITRONE
Digitisation
- Historical context
- Digital Dimension
- Online vs Offline
- Data and market research
- Creativity
- What to communicate: the themes of storytelling
- Creating a visual story
- Community Building
- Comparing Social Algorithms
- Reel Creation
- Importance of Stories
- Digital PR
- Narrative items and PEDs
- Creative research
Beyond instagram
- Tips and advice
- Web tools
- Case studies compared
Workshop
- Brief
- Creating a communication strategy
- Public presentation
FACEBOOK MANAGER AND SPONSORS –
MARCO CAPACE
Business Manager and advertising campaigns
- Introduction to the Business Manager
- Basic structure of an online advertising campaign
- The objectives of a campaign
- Types of audience
- The Pixel
- The strategy behind campaigns (introduction to the funnel)
- Retargeting
Workshop
- A Creation of two video reels broad adv campaigns + retargeting
day 2
Why did Tiktok change all the rules of the (social) game?
On this second day, you will discover how Tiktok works, how it has influenced and radically changed all other social media and how to make winning videos (on tiktok but not only).
- Overview of Tiktok and differences with Instagram and Facebook reels, pin ideas and YouTube shorts
- FOR YOU: How does the TikTok algorithm work? And how does it differ from Meta (Instagram and Facebook)?
- What are the types of winning videos? The 3i rule
- Tools and tips: how to write a video script and how to edit it
- Construction of a video format: how Fashion Flash was born and how each episode is actually realised
- Winning creators: when do they work and why? Case study Glojoined
- Professionals and companies: how they are moving and who is going in the right direction. 3 Case Studies
- Exercise: write the script for your first viral video, shoot and edit it!
location
“A Touch of Fashion” workshop December 2022 will take place at the Bar Studios in Milan, a unique location in Milan. With more than a thousand square metres, Bar Studios is where studio productions take place. They work with multiple fashion brands, production companies and content creators to produce premium media.
PERCHE' PARTECIPARE AL WORKSHOP "A TOUCH OF SOCIAL"?
- To create your own successful (personal or professional) social profile
- Leveraging social media to achieve your business goals
- To learn how to translate your offline business into digital
- To define a digital communication strategy
- To learn how to manage social media independently
- To learn how to produce and make short videos go viral in your digital communication
- To understand the differences of the new social media
WHO IS THE FASHION WORKSHOP FOR?
- To understand the differaAll those who would like to work or already work in digital communication in the fashion, luxury, beauty and lifestyle sectors of the new social media
- To all freelancers who want to use social media to sell their goods/services
- To all those who want to manage social media on their own in the right way
- To all digital communication enthusiasts
- To all those who want to develop their socials in an innovative way
VIDEOMAKER & PHOTOGRAPHER AT OUR DISPOSAL AND DELIVERY OF CERTIFICATE OF PARTICIPATION
For the duration of the entire workshop there will be a videomaker and photographer at our disposal to make this a unique and unforgettable experience!
You will also receive a certificate of participation at the end of the workshop.
WE ARE WAITING FOR YOU!
IT’S YOUR TIME TO SHINE!
official sponsor
"A TOUCH OF FASHION" E "A TOUCH OF SOCIAL" WORKSHOP MILANO SONO ORGANIZZATI DA PFR, FASHION & SOCIAL ADVISOR
She graduated in Economics at the Cattolica University in Milan and then attended a master’s degree in fashion business at Polimoda in Florence.
Ha lavorato come Product Developer Leathergoods and Shoes presso Givenchy Paris e Idee Partners luxury accessories, per brand come Calvin Klein, Thierry Mugler, Escada, Byfar e altri.
press
testimonials
DETAILS
“A Touch of Fashion” workshop is organised by PFR – Polly’s Fitting Room.
FOR MORE INFORMATION ON THE WORKSHOP,
ON HOW TO PARTICIPATE, THE DETAILED PROGRAMME AND THE PRICE CONTACT US BY PHONE OR EMAIL.
PHONE
+39 3386012356
MAIL
pollysfittingroom@gmail.com
We can’t wait to see you soon IN MILAN with PFR!