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PFR IS THE FIRST ONLIFE ORIENTATION
ORGANIZATION IN FASHION

Fashion is the second largest manufacturing sector in Italy, as many as 600,000 workers and as many indirectly work in the industry. The business roles that exist are many, but how do you address yourself correctly if you don’t know the industry and what you could do?

One always sees the tip of the iceberg of the fashion industry: collections, fashion shows, creative directors, models, but brands are more or less structured companies with well-defined macro areas, dynamics and business logics.

It is important to know the fashion industry if you want to work in it.
It is important to have a corporate overview.
It is important to know and understand the processes in order to address them correctly.
It is important to talk to experts about how the fashion industry works.

PFR is the first onLife orientation company in the fashion industry. PFR provides fashion related digital content, organises onLife workshops (physical and digital) and events unique in Italy with professionals to make fashion known from the inside, creating a bridge between the Fashion Talents (young people who want to work and learn about the fashion industry) and the Fashion Professionals (professionals with many years’ experience in the industry and in-depth knowledge of fashion).

PFR is to date the largest empowerment community in fashion. It is important to know the fashion industry in order to be able to orient ourselves correctly and choose the training and career path that best suits our dreams and attitudes. With PFR we provide the tools that enable this as well as a network of professionals and young people with the same needs.

pfr services

workshop ONLIFE

COMMUNITY

DIGITAL
CONTENTS

PFR’s services are as follows:

1. onLife training workshops on fashion to get to know the sector, its macro-areas, dynamics and logics, in order to be able to quickly and correctly address both educational and professional issues thanks to our network of professionals.

2. The PFR community allows you to get in touch with other Fashion Talents and create your own fashion network, as well as receive additional know-how and have the opportunity to meet and listen to new professionals in the industry.

3. PFR creates digital content (articles, posts and videos on social media) aimed at raising awareness of the fashion industry and interesting fashion brands in line with PFR’s image.

OUR VALUES


empowerment

education

SERIOUSNESS

COOLNESS

NETWORK

pfr founder

ANNA PAOLA VERGANI

founder

She graduated in Economics at the Cattolica University in Milan and then attended a master’s degree in fashion business at Polimoda in Florence. Ha lavorato come Product Developer Leathergoods and Shoes presso Givenchy Paris e Idee Partners luxury accessories, per brand come Calvin Klein, Thierry Mugler, Escada, Byfar e altri. She also worked as a sales consultant and showroom manager at Idee Brand Platform and Tora Tora showroom. Finally, she was Digital Fashion Marketing and Communication at Sustainable Brand Platform.

pfr TEAM

SILVIA ALBANESE

Content Creator

GIORGIA DALLASIO

EDITOR

STEFANO SACCHI

Editor

MARTA GANADU

Marketing Assistant