Fashion is the second largest manufacturing sector in Italy, as many as 600,000 workers and as many indirectly work in the industry. The business roles that exist are many, but how do you address yourself correctly if you don’t know the industry and what you could do?

One always sees the tip of the iceberg of the fashion industry: collections, fashion shows, creative directors, models, but brands are more or less structured companies with well-defined macro areas, dynamics and business logics.

It is important to know the fashion industry if you want to work in it.
It is important to have a corporate overview.
It is important to know and understand the processes in order to address them correctly.
It is important to talk to experts about how the fashion industry works.

PFR is the first onLife orientation company in the fashion industry. PFR provides fashion related digital content, organises onLife workshops (physical and digital) and events unique in Italy with professionals to make fashion known from the inside, creating a bridge between the Fashion Talents (young people who want to work and learn about the fashion industry) and the Fashion Professionals (professionals with many years’ experience in the industry and in-depth knowledge of fashion).

PFR is to date the largest empowerment community in fashion. It is important to know the fashion industry in order to be able to orient ourselves correctly and choose the training and career path that best suits our dreams and attitudes. With PFR we provide the tools that enable this as well as a network of professionals and young people with the same needs.