Fashion Workshop - Polly's Fitting Room

WELCOME TO

“A TOUCH OF FASHION”

WORKSHOP MILAN

17.18.19 MARCH 2023

The first Fashion Workshop in Italy to address you in the fashion industry

HAVE YOU ALWAYS DREAMED OF DISCOVERING THE WORLD OF FASHION?

WOULD YOU LIKE TO WORK IN THE FASHION WORLD BUT DON'T KNOW WHAT YOU WANT TO DO YET?

YOU ARE BUILDING A BRAND AND WOULD LIKE TO ACQUIRE MORE KNOW-HOW?

“A Touch of Fashion” workshop, organised by PFR, aims to help young people navigate their way through the fashion industry by providing an overview and general knowledge THANKS TO PROFESSIONALS AND SPECIAL GUESTS who share their knowledge on the main stages and processes of the fashion system:

1. Overview fashion system
2. Design and trend research
3. Product development
4. Merchandising and Buying
5. Styling
6. Communication in the Fashion/Luxury segment
7. Digital Communication

A visit to a fashion company is planned during the workshop in order to give participants a real-life experience.

Thank you again for the wonderful experience, I came out enriched! It was really super interesting to go into the fashion process in such detail and with such concreteness.

“A touch of fashion” workshop Milan. I participated in this 'mini' fashion course in October (we can call it that for all intents and purposes) because despite the fact that it lasted only three days, it was such an immersive experience that it trained me in all aspects and sections within the fashion world.

Participating in the 'A Touch of Fashion' workshop was a unique experience for me because I was able to open my eyes to many aspects that make up the fashion industry, confronting me not only with professionals willing to pass on their experience and knowledge.

"A Touch Of Fashion' was a wonderful experience. I experienced three very intense days dedicated to fashion and the world around it. The professionals were able to impart knowledge and dedication to their work, making me even more passionate about the industry and becoming sources of inspiration.

A Touch Of Fashion was a breath of fresh air for me after the two hellish years. Experiencing days of design, styling, merchandising and communication was a dream but at the same time a plunge into working reality.

I would like to thank Anna Paola and Silvia for those fantastic days, which I can't stop talking about after a few months because they really left their mark on me. Thank you 'A Touch of Fashion' I carry in my heart: every word, every experience and every intervention so that I can turn it into my job tomorrow.

Participating in the 'A Touch of Fashion' workshop was like immersing myself in Fashion Week! I learnt so much about the various roles in the fashion world and it was really useful for the brand I am building. I recommend it both to those who want to learn more for passion and to those who want to take their first steps in the industry! For me it was top! Thanks also to 'A Touch of Fashion' I now work for Lampoon.

"A Touch of Fashion" is workshop was a fantastic experience that left me so much both professionally and humanly! I recommend this workshop to anyone who wants to pursue a path in the fashion world! I finally managed to launch my own brand, thanks to 'A Touch of Fashion'!

GET TO KNOW FASHION AND FIND THE ROLE THAT SUITS YOU BEST FOR A QUICK START IN THE INDUSTRY!

“Gaining concrete knowledge of the fashion industry and the various professions is essential to have a career in this world, to understand what you could do and to create your own fashion brand.

“A Touch of Fashion” workshop will help you understand the fashion industry and learn about the various professional roles. Do you see a fashion designer, a merchandiser, a buyer, a stylist, a product developer, a commercial, a communication manager…?

Learn about the industry and discover some of the main roles in fashion.

THIS EDITION'S SPECIAL GUESTS

Each edition we invite SPECIAL GUEST who can tell you about their work experiences and how they have built their career in the fashion industry.

We are pleased to announce the SPECIAL GUESTS of this edition of ‘A Touch of Fashion’ 2023:

SARA SOZZANI MAINO

CREATIVE TALENT CURATOR

LUPO LANZARA

president costume & fashion academy

marco caruccio

FASHION EDITOR PAMBIANCO

THE PROFESSIONALS AND WHAT YOU WILL LEARN

Professionals from the industry will concretely explain some of the main steps in the fashion industry to give you a comprehensive and clear view of the fashion world and how it works. They will also explain what their work consists of by linking it to the theoretical part.

DESIGN & TREND RESEARCH

Alan della Noce

You will learn the role of the designer, the design process, trend research, moodboard and concept generation, concept examples (from sketch to fashion show).
The teacher is Alan della Noce, Fashion and Accessories designer at Piaggio, and previously Fashion and Accessories designer at Dolce&Gabbana, Ermenegildo Zegna and Gianfranco Ferré.
Lecturer at the School of Design Politecnico di Milano.

PRODUCT DEVELOPMENT

Christine Dumolard

You will understand the processes and production times involved in developing a collection of accessories. You will learn all the steps that lead to the creation of a collection.
The teacher isChristine Dumolard, Product Development Manager at AMA. She was in charge of product development, budgeting, collection planning and production from Marc Jacobs and Louis Vuitton.

MERCHANDISING & BUYING

Stefano Sacchi

You will learn the role of the merchandiser and buyer, how to create a collection (patterns, articles, sku), deliveries, pricing and mark up. You will also learn the difference between showroom, buying office and distributor.
The teacher is Stefano Sacchi – marketing and merchandising consultant. Stefano is a teacher, fashion writer and former CEO of the Giuliano Fujiwara brand. He is also a member of Camera Moda Italia.

STYLING

Piermattia Aiello

You will understand the role of the stylist, the different areas of styling, the professionals involved and how Fashion Editorials work.
The teacher is Piermattia Aiello, Fashion Stylist & Consultant for Fashion Editorials and Celebrity Stylist for artists on the Italian and international music circuit. Co-founder of NoCarbStudio, a creative studio focusing on creative consultancy, styling and art direction. He also teaches at the Accademia Del Lusso.

DIGITAL COMMUNICATION

Sergio Pitrone

You will learn the secrets of FDC Fashion Digital Communication, how to define a digital communication strategy, which are the best channels for your communication, trends, how to make a communication plan with a coordinated image and the best apps to use.
The lecturer is Sergio Pitrone – Founder and Ceo of Vertumn, a communication company, and Ceo and Co-founder of ICAST, a new digital platform for fashion casting. Sergio was selected as Forbes under 30.

VISITA AL BRAND ITALIANO STONE ISLAND

This edition we will have the wonderful opportunity to visit the historic Italian brand STONE ISLAND in Milan.

Research culture, experimentation and function of use are the matrices that have always defined Stone Island; an informal clothing brand born in 1982 thanks to Massimo Osti and Carlo Rivetti destined to become a symbol of extreme research on fibres and fabrics, applied to innovative design. The headquarters are in the factory in Ravarino, in the province of Modena, while the style office and showroom are in Milan, which we will have the opportunity to visit. The brand is now part of the Moncler Group.

WHY PARTICIPATE IN
“A TOUCH OF FASHION” WORKSHOP?

To direct your future
To understand how the fashion industry works
To learn about the various professions within the fashion industry
To understand the main processes
To have the basics for both working in fashion and creating a brand

By the end of the workshop you will have a much clearer idea of how the fashion system works.

location

“A Touch of Fashion” workshop March 2023 will take place at the Bar Studios Milan, unique location in Milan. With more than a thousand square metres, Bar Studios is where studio productions take place. They work with multiple fashion brands, production companies and content creators to produce premium media.

WHO IS THE FASHION WORKSHOP FOR?

To those who want to go into the fashion industry
To those who want to know this world
To those who want to work in fashion but are not yet clear on what they would like to do, and therefore want to know what the key stages and roles in the industry are
To concrete people who quickly want to understand the internal dynamics
To those who are creating their own brand but need more know-how and to understand the mechanisms

DELIVERY OF THE CERTIFICATE OF PARTICIPATION AND FINAL APERITIF!

At the end of the fashion workshop, a certificate of participation in “A Touch of Fashion” workshop will be awarded and an end-of-workshop aperitif will be offered by PFR.

VIDEOMAKER & PHOTOGRAPHER AT OUR DISPOSAL!

For the duration of the entire workshop there will be a videomaker and photographer at our disposal to make this a unique and unforgettable experience!

press

testimonials

Thank you again for the wonderful experience, I came out enriched! It was really super interesting to go into the fashion process in such detail and with such concreteness.

“A TOUCH OF FASHION” WORKSHOP MILAN
IS ORGANISED BY PFR, FASHION CAREER ADVISOR

Anna Paola Vergani is the founder of PFR (onLife orientation in fashion) and founder of “A Touch of Fashion” workshops Milan and online,and “A Touch of Social” workshops.

She graduated in Economics at the Cattolica University in Milan and then attended a master’s degree in fashion business at Polimoda in Florence.

Ha lavorato come Product Developer Leathergoods and Shoes presso Givenchy Paris e Idee Partners luxury accessories, per brand come Calvin Klein, Thierry Mugler, Escada, Byfar e altri.

He also worked as a sales consultant and showroom manager at Idee Brand Platform and Tora Tora showroom.

Infine è stata Digital Fashion Marketing and Communication presso Sustainable Brand Platform.

DETAILS

“A Touch of Fashion” workshop is organised by PFR – Polly’s Fitting Room.

FOR MORE INFORMATION ON THE WORKSHOP,

ON HOW TO PARTICIPATE, THE DETAILED PROGRAMME AND THE PRICE CONTACT US BY PHONE OR EMAIL.

+39 3386012356
pollysfittingroom@gmail.com

We can’t wait to see you soon IN MILAN with PFR!