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PARIS FASHION WEEK FW22: debuts, returns and news that have enlivened the streets of Paris


PARIS FASHION WEEK FW22: debuts, returns and news that have enlivened the streets of Paris

Fashion month turned off its spotlight with the last stop in Paris for Paris Fashion Week fall winter 2022-23, staged from February 28 to March 8.

Countless events and fashion shows (45 in presence and 13 in digital), with many returns and farewells, enlivened the French capital.
Not only did the catwalk feature the giants of luxury such as Dior, Chanel, Balenciaga, Saint Laurent and Givenchy, but also new emerging brands such as Ottolinger, Kenneth Ize, Lutz Huelle and Cecilie Bahnsen. What’s next. The Olsen twins returned with their iconic New York fine brand The Row and Guram Gvasalia debuted with his barcode VTMNTS.

A big goodbye moved Paris with the fashion show event Spaceship Earth through which Off-White wanted to pay tribute to the designer Virgil Abloh. An exceptional cast walked the catwalk, with names such as Naomi Campbell, Cindy Crawford, Kaia Gerber, Bella Hadid and Kendall Jenner, who between streetwear and couture has staged a powerful show to remember a designer who has made history.

Balenciaga has once again attracted a media tsunami thanks to the latest fashion show presented during Paris Fashion Week. Amidst snow, ice and garbage bags, Demna Gvasalia has definitely upset the catwalk canons by presenting a collection that wanted to express solidarity with the Ukrainian people. The Georgian designer brought to the stage mainly the color black, alternating touches of color, almost like drops of hope and resistance towards the geopolitical storm in progress.


If Balenciaga expressed all its pain through a strong and incisive representation, Valentino focused on the strength of love through a monochromatic collection recalling la vie en rose. The shade presented by Pier Paolo Piccioli is a bright pink that dresses each model from head to toe to enhance its individuality, focusing attention on face and eyes. The monochrome covers each silhouette telling different stories, from shaped jackets to transparent blouses over masculine pants.

On the other hand, Balmain winked at the future with its presentation at Carreau du Temple, acclaiming the attention of the audience with two particular futuristic wedding dresses, one black and one white, featuring an extra-large petticoat and a top similar to a protective tank top. In fact, designer Olivier Rousteing presented silhouettes designed to be “protective” with dresses that seem to have taken inspiration from the automotive industry.

PFW was also the springboard for the launch of VTMNTS, a project led by Guram Gvasalia (in case you’re wondering, yes, that’s right, he’s Demna’s brother) who launched a collection based on strong sartorial codes, with double-breasted suit jackets with seams on the shoulders to prevent imitations. What attracted the attention of the public was this sartorial importance, symbolizing the brand from the barcode. Go Guram!


In addition, the twins Mary Kate and Ashley Olsen also landed in Paris, where they presented the new the new Resort 2023 collection of their brand The Row. The brand appears on the New York scene as the new must-have of the elite of the international fashion industry and has decided to conquer Paris as well by bringing back the fundamental pillars: minimalism, oversized cut and monochrome. In fact, on the catwalk the debut was “over”, with exaggerated collars, very long sleeves and overzised coats.


So, Paris Fashion Week, despite the complicated historical period, has brought back to life the magic and adrenaline of the catwalk shows, giving the opportunity to designers of all levels, and from every corner of the world, to express their stylistic vision and color the city for a week.

by Giorgia Dallasio
08th March, 2022