WELCOME TO “A TOUCH OF FASHION” WORKSHOP MILAN
NEXT EDITION JULY 2022
The first Fashion Workshop in Italy to guide you in the fashion industry.
HAVE YOU ALWAYS DREAMED OF DISCOVERING THE WORLD OF FASHION?
WOULD YOU LIKE TO WORK IN THE WORLD OF FASHION BUT YOU STILL DON’T KNOW WHAT YOU WOULD LIKE TO DO?
ARE YOU BUILDING A BRAND AND WOULD LIKE TO ACQUIRE MORE KNOW-HOW?
The next edition of “A Touch of Fashion” will take place on July 2022 at the Salotto in Milan.
“A Touch of Fashion” organized by PFR, is a unique and glamorous training workshop that will make you live an unforgettable experience related to fashion and will give you the necessary and fundamental know-how to be able to address both at educational and professional level in the field.
1.Overview of the fashion system
2. Design and trend research
3. Product development
4. Merchandising and Buying
5. Styling
6. Communication in the Fashion/Luxury segment
7. Digital Communication
“A Touch of Fashion” is a unique opportunity to meet a variety of fashion professionals and understand how the industry works.
The news of this new edition is that we will have the opportunity to visit the corporate headquarters of Alviero Martini Prima Classe in Milan.
GET TO KNOW FASHION AND IDENTIFY THE RIGHT ROLE FOR YOU TO QUICKLY START YOUR JOURNEY IN FASHION.
Having a concrete knowledge of the fashion industry and the various professions, is essential to have a career in this world, to choose what’s your dream job and to create your own fashion brand.
“A Touch of Fashion” workshop will help you understand the fashion industry and learn about roles in fashion.
Do you want to become a fashion designer, a merchandiser, a buyer, a stylist, a product developer, a creative director, a communication manager…? Start learning about the fashion industry and some of the main roles.
THE SPECIAL GUESTS OF THIS EDITION
In this edition of “A Touch of Fashion” we will have the honor to have as SPECIAL GUEST Pierpaolo Palmieri, Chief Commercial Officer of Piquadro, as well as owner of the brand. Pierpaolo will talk about the development of a winning brand like Piquadro.
As of today, Piquadro S.p.A. has not only the Piquadro brand but also The Bridge and Lancel brands.
We will also have as special guests Monica Buzzoni, Paolo Gelmi and Fabio Sasso who will tell us about their work experience and how they built their careers in the fashion industry.
Monica Buzzoni will explain what a fashion company is, the mechanisms, the various sectors that make it up, how it all comes down to a necessary harmony and teamwork to obtain a saleable product to then distribute on the global market.
Paolo Gelmi will talk about the communication in the fashion and luxury segment, the changes taking place, how to position a brand and how to build a winning communication program.
Fabio Sasso will tell us about his 360° experience as founder of the brand Leitmotiv, a brand that won the “Fashion Incubator Contest”, and “Who’s next? Man and Woman”.
PIERPAOLO PALMIERI
Owner of the PIQUADRO brand Chief Commercial Officer PIQUADRO
MONICA BUZZONI
Worldwide Business Development Consultant. Previously Worldwide Commercial Director for Alviero Martini, Trussardi and Gianfraco Ferré
PAOLO GELMI
General Manager at Salotto in Milan. Previously Editor in Chief "With Style" magazine, Maxim and Fashion Trend Magazine. Also Strategic Marketing Consultant
FABIO SASSO
Founder of the brand LEITMOTIV Professor at fashion schools
THE FASHION PROFESSIONALS AND WHAT YOU WILL LEARN
The fashion professionals will explain to you concretely some of the main phases of the fashion industry, in order to have an overall and clear vision of the fashion world and how it works. They will also explain what their work consists of, linking it to the theoretical part.
DESIGN & TREND RESEARCH
You will learn the role of the designer, the design process, trends research, moodboard and concept generation, examples of concepts (from the sketch to the runway show).
The teacher is Alan della Noce, Fashion and Accessories designer at Piaggio, and previously Fashion and Accessories designer at Dolce&Gabbana, Ermenegildo Zegna and Gianfranco Ferré.
PRODUCT DEVELOPMENT
You will understand the processes and the production lead time involved in the development of a collection of accessories. You will learn all the steps that lead to a collection.
The teacher is Christine Dumolard, Product Development Manager of accessories at AMA. She did product development, budgeting, planning for collections and production by Marc Jacobs and Louis Vuitton.
MERCHANDISING & BUYING
You will learn all about the role of merchandiser and buyer, how to create a collection (models, articles, sku), deliveries, pricing and mark up. You will also learn the difference between showroom, buying office and distributor.
The teacher is Stefano Sacchi – Marketing and merchandising consultant. He is teacher, a fashion writer and former CEO of Giuliano Fujiwara’s brand. He is a member of Camera Moda Italia.
STYLING
You will understand the role of the stylist, what types of fashion magazines exists, the fashion trends, how to prepare a photo/video shooting, with a final exercise.
The teacher is Lucio Colapietro, Fashion Stylist & Fashion Editor, he has worked as Fashion Editor for L’Officiel Azerbaijan and Maxim, and also he has worked as Fashion stylist for Esquire Italia, Numéro Russia, L’Officiel Hommes Ukraine, Vanity Fair Italy and for various Italian and international brands.
DIGITAL COMMUNICATION
You will learn the secrets of FDC Fashion Digital Communication, how to define a digital communication strategy, what are the best channels for your communication, the trends, how to make a communication plan with a coordinated image and the best app to use.
The teacher is Sergio Pitrone – Founder and Ceo of Vertumn, Communication society, and Ceo and Co-founder of ICAST, a new digital platform for fashion casting. Forbes under 30.
VISIT TO THE HISTORICAL ITALIAN COMPANY
ALVIERO MARTINI PRIMA CLASSE
We will have the opportunity to visit the historical headquarters of the Alviero Martini Prima Classe company, being able to see concretely the main macro areas that characterize a fashion company. Our special guest Monica Buzzoni will accompany us on our visit to the company.
Alviero Martini S.p.A. was founded in 1991 in Milan, where it still has its headquarters with a 5,000sqm headquarters in the beautiful setting of the Navigli.
Recognizable worldwide thanks to the iconic Geo map, Alviero Martini 1A Classe is one of the leading brands in the accessories sector, expressing the unmistakable Italian style. Today the brand is present in many product categories: high-end leather goods, travel proposals, footwear and textile accessories as well as clothing collections for men, women and children.
WHY PARTECIPATE IN “A TOUCH OF FASHION” WORKSHOP?
- To understand how the fashion industry works
- To know the roles in fashion
- To understand the main processes
- To direct your future
- To have the basics of both working in fashion and creating a brand
By the end of the workshop you will have a much clearer idea of how fashion works.
THE LOCATION
“A Touch of Fashion” workshop of May will take place at the Salotto di Milano, an exclusive and fascinating location in the heart of Milan, Corso Venezia 7. The Salotto di Milano combines the spirit of the art gallery, the showroom, the living space in a concept out of the ordinary.
WHO IS THIS FASHION WORKSHOP FOR?
- Anyone who is curious about the world of fashion
- Those who want to work in fashion but are not yet clear on what they would like to do, and therefore want to know what the fundamental phases and roles of the sector are
- Those people who quickly want to understand the main phases of the fashion industry
- Those who are creating their own brand but need more know-how and understanding of the fashion system
THE CERTIFICATE OF PARTICIPATION AND FINAL DRINK!
At the end of the fashion workshop you will receive a certificate of participation in “A Touch of Fashion” workshop and will be offered by PFR an aperitif at the end of the workshop!
VIDEOMAKER & PHOTOGRAPHER AT OUR DISPOSAL!
For the entire workshop there will be a videomaker and photographer at our disposal to make this experience unique and unforgettable!
WE ARE WAITING FOR YOU!
“A TOUCH OF FASHION” WORKSHOP MILAN IS ORGANIZED BY PFR, FASHION ADVISOR
Anna Paola Vergani is the Founder of PFR (fashion website, fashion career advisor & content creator) and Founder of “A Touch of Fashion” workshop Milan and online.
Graduated in Economics at the Cattolica University in Milan, she attended the Master in Fashion Business at Polimoda in Florence.
She worked as Product Developer leathergoods and shoes at Givenchy Paris and at Idee Partners luxury accessories, for brands such as Calvin Klein, Thierry Mugler, Escada, Byfar and others.
Later she worked as a sales consultant and showroom manager at Idee Brand Platform and Tora Tora showroom.
Currently Digital Fashion Marketing and Communication at Sustainable Brand Platform.
TESTIMONIALS
DETAILS
“A Touch of Fashion” workshop is organized by PFR, Italian Fashion advisor.
IG @pollysfittingroom
TO GET MORE INFORMATION ABOUT THE WORKSHOP, HOW TO PARTICIPATE, THE DETAILED PROGRAM AND THE PRICE, PLEASE CONTACT US BY PHONE OR EMAIL.
PHONE: +39 3386012356
EMAIL: pollysfittingroom@gmail.com
