ARMOCROMIA: PINK, THE MOST FEMININE COLOR, WHAT DOES IT SAY?
This week the focus is on the most feminine color of all… PINK!
Pink, up to the 16th century, was considered a shade or red and was generally associated with the men. Only at the beginning of the 20th century it became a feminine color.
This “gender change” occurred because of Elsa Schiaparelli and her creation of the iconic Shocking Pink.
Pink was very fashionable during the 50s, when the female wardrobe filled with pastel colors and pink became a MUST HAVE.
During the 60s and up to the 90s pink was disregarded because of the feminist movements and its gender coded nature but in the 2000 pink has come back in trend with a new shade: millennial pink!
Who is suitable for pink?
Pink (just like red) is in every season’s palette, changing in shade according to the undertone rule: warm shades for warm undertones, cold shades for cold undertones.
Note down girls:
If your season is SUMMER, go for pastel shades. If your season is WINTER go for a cold, bright purple.
Coral pink will suit all AUTUMN girls, while for SPRING suggeriamo girls a warm pink or a fluo shade are better.
PINK IS FOR EVERYONE!