WELCOME TO OUR WORKSHOP “A TOUCH OF FASHION”!
THE NEXT EDITION WILL TAKE PLACE FROM 27 TO 29 NOVEMBER 2020, IN MILAN!
HAVE YOU ALWAYS DREAMED OF COMING TO MILAN, ONE OF THE WORLD’S FASHION CAPITALS, TO DISCOVER THE WORLD OF FASHION AND LUXURY?
ARE YOU STARTING UP A BRAND AND WOULD LIKE TO ACQUIRE A BETTER KNOW HOW?
WOULD YOU LIKE TO WORK IN FASHION BUT YOU STILL DON’T KNOW WHAT YOU WOULD LIKE TO DO?
“A Touch of Fashion” is a unique and chic workshop, a three-days long fashion experience in a showroom and in the streets of Milan, designed to provide you with a global vision and an overall knowledge of the fashion industry, thanks to fashion professionals who will share their knowledge of the fashion system with you:
1. Design and trend research
2. Product development
3. Merchandising and Commercial activity
5. Digital Communication
15 hours of lesson
The workshop consists in a theory part and a practice part: 2 days and a half of courses and exercises in the international showroom MDM7, in via Marco de Marchi 7, and half a day out for a shopping experience in Milan.
The shopping experience will take place in some of the best boutiques of Milan, where you can find inspiration and practice what you learnt, and of course, do some great shopping.
1. DESIGN AND TREND RESEARCH
You will learn the role of the designer, the design process, trends research for SS2021, moodboard and concept generation, examples of concepts (from the sketch to the runway show).
The teacher is Alan della Noce, Fashion and Accessories designer at Piaggio, and previously Fashion and Accessories designer at Dolce&Gabbana, Ermenegildo Zegna and Gianfranco Ferré.
2. PRODUCT DEVELOPMENT
You will understand the processes and the production lead time involved in the development of a collection of accessories. You will learn the all the steps that lead to a collection.
The teacher is Christine Dumolard, Product Development Manager of accessories at AMA. She did product development, budgeting, planning for collections and production by Marc Jacobs and Louis Vuitton.
3. MERCHANDISING AND COMMERCIAL ACTIVITY
You will learn all about the role of merchandising, how to create a collection (models, articles, sku), deliveries, pricing and mark up. You will also learn the difference between showroom, buying office and distributor
The teacher is Stefano Sacchi – Marketing and merchandising consultant. He is teacher, a fashion writer and former CEO of Giuliano Fujiwara’s brand. He is a member of Camera Moda Italia.
You will understand the role of the stylist, what types of fashion magazines exists, the fashion trends FW2021 and SS2021, how to prepare a photo/video shooting, with a final exercise.
The teacher is Lucio Colapietro, Fashion Stylist & Fashion Editor, he has worked as Fashion Editor for L’Officiel Azerbaijan and Maxim, and also he has worked as Fashion stylist for Esquire Italia, Numéro Russia, L’Officiel Hommes Ukraine, Vanity Fair Italy and for various Italian and international brands.
5. DIGITAL COMMUNICATION
You will learn the secrets of FDC Fashion Digital Communication, what are the best channels for your communication, the trends, how to make a communication plan with a coordinated image and the best app to use.
The teacher is Sergio Pitrone – Founder and Ceo of Vertumn, Communication society, and Ceo and Co-founder of ICAST, a new digital platform for fashion casting.
To conclude the workshop we will all have a nice aperitiv in an exclusive surprise location in Milan!
Click the links below to find out more!
“A Touch of Fashion” workshop is organised by PFR, Italian Fashion advisor.
FOR THE DETAILED PROGRAM AND INFO ABOUT PRICING, PLEASE CONTACT US AT THE NUMBER BELOW!
We hope to see you soon IN MILAN with PFR!
Contact +39 3386012356