Hey girls, this week we are at Pourquoi Moi Vintage in Milan! Look N 1, July 2017.

Hey girls, this week we are in a real vintage shop in Milan. The boutique is located near the Naviglio Grande. In May 2013 it changed name and became Pourquoi Moi Vintage. The owner’s name is Juliana. She lived in London and then she moved to Milan, where she works as deejay, too. She sells unique pieces in her shop, with few sizes because there are not many items. Also, many of them do not have a brand because she is really fond of craft made handworks.


The choice ranges from dresses to skirts, shirts and trousers 50s up to 70s style. There’s also a good selection of accessories like bags, jewels and vintage shoes. Jewels mostly have a Scandinavian design. Juliana says she chooses vintage pieces but always with an eye on contemporary trends.

Today I want to introduce you the owner and her boutique but also I want to show you the first outfit I chose for you.

A light and colorful dress, made in Paris, perfect to go working in a July day. Jewels match the colors of the dress.

The necklace is from the 70s and inspires to the Scandinavian desing while the bracelets are made in Italy from the 70s.

A perfect outfit with an eye on details!

Pourquoi Moi Vintage, look N 1, July 2017.

Dress € 120 RODIER PARIS

Necklace 60s € 60 VINTAGE

Bracelets made in Italy 70s € 35 (each) VINTAGE


Shop: Pourquoi Moi Vintage.  Location: Ripa di Porta Ticinese, 27 Milano.

Link: Pourquoi Moi Vintage



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