We are a team of fashion professionals, we select the best stores for your shopping in Milan, Florence and Rome!


Every week we introduce a new store, we tell you about its story and its main feature and we suggest the trendiest looks you can purchase in store and online…


PFR is the best shopping guide for tourists who are new to the city and for all the girls looking for inspiration, new products and new interesting locations for their shopping.


At PFR we also offer a Personal Shopper service: we assist you during your shopping choosing the best locations according to your preferences, your look, your budget and time!


Have fun and feel better with us!



ANNA                                                                                                      IRENE                                                                                                    BEATRICE